Lolita Ayala is a Mexican journalist and philanthropist from Mexico City. She began her career in television journalism in the early 1970s, at a time when no woman headed a news or informational program in Mexico. In 1974, she was asked to host a segment of the then popular news show 24 Horas, hosted by Jacobo Zabludovsky, who became her mentor. In 1987, she became the main anchor of her own news program, now called El Noticiero con Lolita Ayala which has been on the air since.
Lolita also does health information videos for television. She is a member of ten social/charity organizations, with the most important of these being Sólo por Ayudar which she founded in 1985 and Comité Pro Animal which she co-founded in 1992.
