To celebrate the shared culture, friendship and family of Brownsville and Matamoros. To enjoy the traditions and history that unite us bringing “The Valley” and “La Frontera” closer together, serving as an example for our two countries and having some fun while we’re at it. In the early 1960 a small group of Brownsville Chamber of Commerce leaders gathered to discuss a method of developing and implementing a project that would promote relations between the United States and Mexico. (read more)